Wayne McDonald
Being “successful” today is a complex task. What got you to where you are today, might not be enough to keep you there. Today, success means combining the right mindset and patterns of thinking, new behavioural habits and advanced ways of processing emotions – of course, it also involves having the appropriate skillset for what you do.
After studying what makes people tick for over 30 years, Wayne beleives that success is 80% psychology, 20% skill. Based on this study, he uses a wide variety of techniques and methods to help his clients believe in themselves, achieve their goals and improve personal and business performances.
Wayne’s the guy to call when you’re ready to:
- Stop thinking small
- Develop a great work culture
- Grow your business
- Grow your business
- Have increased confidence
- Grab hold of opportunities
How Wayne helps your business grow.
Having a brilliant plan is important (he’ll help you develop one). So is having a good CEO and leadership team, outstanding marketing ad excellent production processes (he’ll help with all of these). But research shows that what’s of greatest importance is the people and culture of the business.
We live in unprecedented times of change and uncertainty. Extraordinary leaps in technology are commonplace. What sets great companies apart from the crowd is the people. Developing a competitive advantage based on values, culture and people has never been more crucial.
It’s one thing defining values and writing a mission statement and having a great plan.
It’s another thing implementing these so they become a lived, everyday reality. It’s easy to talk the talk. It is far harder to walk the talk! They key is engaging hearts as well as minds. It’s easy to talk the talk – it’s a lot more challenging walking the walk!
How Wayne helps you develop a positive & dynamic work culture
No matter how small or large your company is, company culture is important because it is the very foundation of every organisation; strong culture is an acknowledgment that people are the most critical asset a company holds and that protecting its people is the surest way to continued success.
Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviours in your company. It is particularly influenced by the organisation’s founder and leadership. In fact, a favourite saying of Wayne’s is “Culture is the shadow of the leader”.
Questions regarding your culture we explore include
- What does it really feel like to work here?
- What is it that we should talk about here, hat we don’t talk about?
- Do most people love coming to work?
- Do people feel trusted, safe and respected?
The answers to these and many other questions will have a positive or negative impact on the culture.
Strict 10 point Code of Conduct
- I adhere to a strict 10 point Code of Conduct:
- I treat my clients and others I interact with, with respect and dignity.
- I keep aware as I can be of any biases I have working with clients.
- I aim to refrain from discrimination, including age, race, gender orientation, ethnicity, sexual orientation, religion, disability or national origin.
- I will only claim ownership of my own material that I have developed over the past 3 decades. When I use other’s material, I do my best to recognise and acknowledge the contributions of others.
- I keep all my client files confidential and secure.
- I aim to keep aware of any conflict of interest and openly disclose such conflicts if and when they arise.
- I disclose any compensation I receive from third parties for referrals of clients.
- I have a clear coaching services agreement that I explain to prospective clients before beginning a coaching assignment. This includes costs, roles and responsibilities of everyone involved.
- Subject to the provisions in the coaching agreement, I respect the rights of the coachee to terminate the coaching.
- I adhere to a strict confidentiality agreement – what is said to me as a coach, stays with me!
When he’s not working, he is usually spending time with his wife and kids or out riding his motorcycle. Wayne can be contacted on 0419 831 373 or wayne@successknowhow.com.au